ذٰلِكَ بِأَنَّهُمُ استَحَبُّوا الحَياةَ الدُّنيا عَلَى الآخِرَةِ وَأَنَّ اللَّهَ لا يَهدِي القَومَ الكافِرينَ

That is because they favor the worldly life over the Hereafter. And God doesn’t guide the disbelieving people.