أُولـٰئِكَ الَّذينَ اشتَرَوُا الضَّلالَةَ بِالهُدىٰ فَما رَبِحَت تِجارَتُهُم وَما كانوا مُهتَدينَ

These are the ones who purchased misguidance in exchange for guidance, but their trade didn’t profit them, nor are they guided.