فَاعبُدوا ما شِئتُم مِن دونِهِ ۗ قُل إِنَّ الخاسِرينَ الَّذينَ خَسِروا أَنفُسَهُم وَأَهليهِم يَومَ القِيامَةِ ۗ أَلا ذٰلِكَ هُوَ الخُسرانُ المُبينُ

“So, worship whatever you want besides Him.” Say, “The losers are those who lose themselves and their families on Resurrection Day.” Most certainly, that’s the most significant loss.