وَلِتَصغىٰ إِلَيهِ أَفئِدَةُ الَّذينَ لا يُؤمِنونَ بِالآخِرَةِ وَلِيَرضَوهُ وَلِيَقتَرِفوا ما هُم مُقتَرِفونَ

This allows the hearts of those who don’t believe in the Hereafter to incline towards it, find satisfaction in it, and persist in their sinful pursuits.